Judith Norell started baking at home as a child with her mother and then continued to invent delicious pieces of bread and muffins as a hobby in the rare free moments in her career as a musician. She turned to full-time baking in the late 1990s, and began Silver Moon Bakery in November 2000, with co-owner Georgia Stamoulis. It was the first artisan bakery to open up on the Upper West Side of Manhattan in many years.
Silver Moon quickly became a neighborhood favorite, acclaimed for its artisan breads, sophisticated cakes and pastries, and wide selection of special holiday treats. Its large ceremonial challahs are especially sought after and are shipped throughout the country for special occasions.
Silver Moon has been featured in the New York Times, Harper’s Bazaar, Time Out, Le Guide des Routiers and other important publications. In May 2015, it was the first American artisanal bakery invited to participate in the prestigious New York Fair at the Hankyu department store in Osaka, Japan. Through its dedication to the highest quality in baking and its warm personal service Silver Moon has become renowned far beyond New York’s borders as classical local institution, a destination for connoisseurs of fine baked goods, and “the little bakery that could”.